Backwater Tourism has created positive impact in the foreigners mind in promoting Alleppey as a Tourist Destination - An empirical study at Alappuzha in Kerala I. Abstract This research is carried so that the reality of tourism industry in Alappuzha is understood. Most importantly, a qualitative survey is carried out to understand what tourists and foreigners expect from the tour operators and the boat owners. Another qualitative survey of managers and officials of tourism industry is done to uncover their thinking towards house boat. The impact of Backwater cruise on foreign tourist in promoting Alappuzha is an empirical study aimed at identifying the various parameters of foreign tourist that influence house boat cruise. The study came to the conclusion that the natural beauty of house boat cruise in Alappuzha helps the foreigners to revitalize the thoughts and feelings and the overall opinion about the house boat cruise in the backwaters of Alappuzha is good. II. Introduction In developing countries, tourism industry is often one of the important most industries that attract large amounts of hard currencies from more developed countries. On the way of development, India is no exception. In early 1990s to the mid of the decade, the number of tourists coming to India increased by 30 percents. However, there was a decline of 10 percent from 2000 to 2011. There are several causes that are clear: * Infrastructure of tourism industry in India is not as good as those of other countries in region. Low quality service could be found everywhere. * Lack of information or instructions to places of beauty that tourists want to go * External causes like starting effects of the financial crisis in Asia and the declining of other currencies in the region, making it expensive to go to India. Yet, tourism industry is coming back to be attractive in the year 2000 with the number of tourists increased by 15 percent. Tourism has moved to be the one of the major source of income to India. Tourism in India is going through a significant phase of growth and development. The growth in Indian tourism industry both in terms of Tourist arrival and foreign exchange earnings is remarkable. Tourism is promoted by the government both state and national level because it supposedly contributes to creating wealth at the national and local levels. Tourism also generates enough revenue to maintain and preserve the heritage and historical monuments which would otherwise have fallen into rapid dilapidation. Kerala is the southern-most state of India. It enjoys unique geographical features that have made it one of the most sought-after tourist destinations in Asia. The government of Kerala has projected tourism as an engine of economic growth and an instrument for eliminating poverty, solving unemployment problem, opening up new fields of activity and the uplifting status of livelihood of the people. Kerala being moving to be a totally consumer state, development of tourism has changed as one of the major source of income. Kerala is fondly referred to as 'God's Own Country'. ALLEPPEY, also known as "THEVENICE OF EAST", is one of the best attractions of Kerala and this place is well known for its natural beauty Alleppey is strongly connected by waterways to various other parts of Kerala, including the famous tourist destination, Kuttanaad. Tourism and the hospitality industry can develop only with the cooperation and wholehearted patronage of a friendly and hospitable host community. It is with this objective that the Department of Tourism is envisaging a massive awareness campaign in the State. One of the major attractions of backwater tourism is house boating. Here the study aims to find out the satisfaction level of the tourist relating to the back water tourism in Alleppey, Kerala. For this, the data has been collected from tourists both domestic and international who had visited Alleppey. The questions were more concentrated on the satisfaction level of visitors relating to the various facilities available in the house boat. Success of backwater depends upon the level of facilities available in the houseboat. The houseboats in Alappuzha are not only competitive but also luxurious and comfortable in all aspects, satisfying the tourists by all means. They offer the ideal and the perfect blend of convenience and efficiency to tourists. It helps the tourists in discovering the enchanting Kerala backwater and lively villages of Kerala; apart from that these are extremely eco-friendly. The facilities provided by houseboats at Alappuzha are highly comfortable and luxurious and conducted in a good manner. Tourists are given protection and their needs are satisfied by the tour conductors in houseboats. By analyzing the responses the findings are made and on the basis of the findings suggestions are made to promote the backwater tourism in Alleppey. III. Tourism scenario in Kerala: Kerala, located on the south-western tip of India, enjoys unique geographical features that have made it one of the most sought-after tourist destinations in Asia. Fondly referred to as 'God's Own Country', Kerala was selected by the National Geographic Traveler as one of the 50destinations of a lifetime and one of the thirteen paradises in the world. With the advantage that it is the place where the government locates, Kerala is the destination for many investors who are ambitiously seeking opportunities to make money. Besides, it is very famous for its rich culture with many historical and historic places as well as for its tranquil scenery. As the result, more and more foreigners are coming to Kerala for the purpose not only of visiting but also of living permanently. IV. Backwater tourism in Kerala. Travel on Backwater Cruises in Kerala with Kerala Backwater and experience a delightful journey to a land where earth, sea and sky come together in harmony. The backwaters of Kerala are a series of interconnected waterways, lakes, inlets and riverine estuaries that form an intermeshed network along the coast of Kerala, India. The local people of the Kerala backwaters, travel on these waters and carry out their traditional occupations, such as farming and fishing onits fertile banks. The scenic beauty of the backwaters has also led to its being developed as a tourist destination in recent times. Traveling in the backwater cruise is very enjoyable. The Kerala backwaters are a chain of brackish lagoons and lakes lying parallel to the Arabian Seacoast (known as the Malabar Coast) of Kerala state in southern India. The network includes five large lakes linked by canals, both manmade and natural, fed by 38 rivers, and extending virtually half the length of Kerala state. The backwaters were formed by the action of waves and shore currents creating low barrier islands across the mouths of the many rivers flowing down from the Western Ghats range. The backwaters have a unique ecosystem - freshwater from the rivers meets the seawater from the Arabian Sea. In certain areas, such as the Vembanad Kayal, where a barrage has been built near Kumarakam, salt water from the sea is prevented from entering the deep inside, keeping the fresh water intact. Such fresh water is extensively used for irrigation purposes Vembanad Kayal is the largest of the lakes, covering an area of 200 sq.km, and bordered by Alappuzha (Alleppey), Kottayam, and Eranakulam districts. Backwater cruises in Kerala are carried out on large converted traditional boats. These boats called "Kettuvalloms"were traditionally used as grain barges, to transport the rice harvested in the fertile fields alongside the Kerala Backwaters. Converted to accommodate tourists, the houseboats have a sleeping area, with toilets, as a dining area and a sit out on the deck. In house boats tourist can rest at ease on a houseboat at night and observe the beautiful countryside while sitting on the deck during the day. Food is cooked on board the houseboat by the accompanying staff. The facility available in the houseboats makes an atmosphere in which the tourist can have a relaxing time seeing the birds and aquatic life along the banks of the Kerala backwaters. Tourist can also see the local people in villages along the banks of Kerala backwaters carry out their daily routine of farming and fishing as they pass by on Backwater cruises. V. Objectives To find out the overall opinion about the house boat cruise in the backwaters of Alappuzha To find out the nativity of Tourists inflow in backwater tourism. To study the impact of house boat cruise in Alappuzha on foreign tourist. VI. Hypothesis: H1: There is significant difference between married and unmarried with respect to overall opinion about house boat H2: There is significant difference between age group with respect to overall opinion about house boat H3: There is association between age group and frequency of visit to foreign tours H4: There is association between educational qualification and frequency of visit of foreigners H5: There is association between family size and frequency of visit of foreigners H6: There is significant difference between mean ranks towards impact of house boat cruise on foreigners.